This might be the most interesting feature for Digital Commerce! A lot of public data, for your products and for your competition, is available on the online marketplaces. We deliver you insights from online product reviews for your products. Most of the time, shoppers don’t know what to buy, from where to buy and on which marketplace they will buy. But online customer reviews directly influence the buying behavior.
According to a survey by BrightLocal, “88 percent of consumers trust online reviews as much as a personal recommendation.”
Valuable Insights from online product reviews help brands to improve and innovate existing products and market them more effectively.
Analyze what is making customers happy or unhappy Keep a track of online reviews for positive as well as negative reviews.
Identify the positive and negative reviews for your products on online marketplaces.
Track competition reviews to find what customers needs while purchasing a product.
Let individual brand managers see reviews for their own products which helps in knowing what customers feels about their products.
Identify top reasons for poor rating as well as for the good rating. Is it the quality, taste or service which makes product good image. For example “material” can be a reason for positive reviews for clothing.
Vendors can keep a track on the reviews of sellers selling their products.
Know why consumers are not satisfied with your products. Is it the packing, incorrect product information or the delivery time which makes product bad image . For example,“high power consumption” can be a reason for negative reviews for electronic appliances.
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