When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly.
It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the tremendous increase in online marketplaces, it has become very crucial to keep your product content up-to-date.
The Importance of Product Images
Just as your looks creates the first impression. In the same way, customers create different opinions about your product through image in the following ways-
- Shoppers might avoid the product having incorrect images
- Shoppers might think the product is expired if it shows crumpled pack or old pack-shots
- Shoppers might think the product to be out of stock if a product is having missing images
As 1/3 FMCG sales are on the mobile device, therefore it is vital to have a mobile optimized imagery. Shoppers like me tend to spend less time while shopping for grocery items, therefore, they would focus less on the product description but more on images.
Some of the ways to optimize the images for mobile application –
1) High-resolution images
To ensure the readability of text written on the pack and it also enables the zoom functionality to run smoothly. Also higher resolution photos will look more polished and professional to your customers, and we typically suggest 1024px by 1024px as a guideline for product images.
2) Responsive Images
Make sure image can scale for different screen sizes . And use the pack shot which displays the key message without taking up the screen is to show images that can convey the message simply on a small screen.
3) Image aspect ratio
Consistent Ensure multiple images have the same aspect ratio so that as customers flick through, all images are the same size. To make your images appear to be the
4) Informative Images
Display key benefit, nutritional information or important details of the products as customers lack time and might not look at the product description. Here are a few examples of informative images –
5) Display pack contents image
Customers want to know what is inside the pack rather than the packaging of the product. Design the image in such a way that customers get to see the contents of the packs too.
6) Search Optimized Image
Alt (alternate) text describes an image and is an important part of a product description. Including alt text will also boost your website’s SEO.Try using Google Keyword planner tool for finding out best possible.
7) Multi-dimensional images
Add images of for each product from various angles and dimensions
Test your images on different screen sizes before uploading them.
Last and Most important tip- Implement these ideas and get the most out of it!!