Category: ‘Blog’

Guide to run advertisement on Amazon

Guide to run Sponsored Products Ads on Amazon: Amazon’s Sponsored Products are a great opportunity for e-tailers to boost visibility and sales. Amazon’s  registered sellers can advertise their products using the seller central account. It works on cost per click model, the way similar to Google AdWords. To create a campaign for the selected products, […] Read more

Why is Customer Sentiment Analysis Important for Your Brand?

Why online reviews matter for your business? A recent survey found that 40% of consumers form an opinion about a product by reading just one to three reviews.Whether it is a movie, car, restaurant or a mobile, people wish to know what others are saying! According to Reevoo stats, reviews produce an average 18% uplift […] Read more

How Pricing Intelligence helps E-Tailers in having edge over competitors?

Pricing: The Critical factor affecting the sales in E-Commerce. Price remains the major sales agent for driving a customer’s final purchase decision. “60% of consumers globally rate price as the biggest reason to shop from where they do” according to Total Retail Survey conducted by PWC, Feb 2016. If we talk about Indian consumers, 31% of […] Read more

Reverse Logistics: Tips E-tailer Can Follow to Reduce Online Product Returns

Customers demand hassle free returns- According to survey conducted for US consumers by UPS ,” 67% review return policies before making a purchase and 58% want a hassle-free return policy with no questions” Cost and convenience of returns is a key differentiator for a consumer in deciding where to purchase online. Marketplaces commit the buyer […] Read more

5 Reasons you should be talking about Multi Channel Selling

Multi Channel selling means selling your products on multiple platforms, including e Commerce platforms, various marketplaces, and offline. According to the PWC report 2016, Results shows that 54% buy products online weekly or monthly, 34% agree that their mobile phone will become their main purchase tool and 67% say that either reading or writing social […] Read more

Guide For Brands Managers to Manage Online Product Reviews Smartly

  Are you wondering how your consumers buy a product online? How you proceed?? Let me tell you how I make my decisions to purchase and I strongly believe most of your consumers would be following the same steps Search Search on google / amazon (Mostly by required features eg. Hard wood shoe rack or […] Read more

Ways to attract customers to shop Online

Are your online sales going well? Is it in synchronization with your planning process?  It might be possible that even if you think you’re doing well, your numbers may reverse the game when analyzed properly. A glimpse on e-commerce education can help you to judge your decision wrt grow your business. In the context of […] Read more

6 Effective ways of Advertising Products on Amazon India

Amazon is the largest marketplace to reach customers right at their doorstep. It will further help sellers to increase their customer base and ultimately uplift the revenue generation. So, knowing the fact that advertising through Amazon definitely increases the sales and will effectively drive brand awareness. Let me take you through some of the opportunities […] Read more

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